Microsoft, Sap And Adobe Take On Salesforce With Their New Open Data Initiative For Customer Data

Microsoft, SAP and Adobe take on Salesforce with their new Open...

Microsoft, SAP and Adobe today announced a new partnership: the Open Data Initiative. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. That, the companies argue, will provide more transparency and privacy controls for consumers, but the core idea here is to make it easier for enterprises to move their customers’ data around.