Remember when eBay bought Hunch in 2011 to improve its personalization technology and attract shoppers based on their interests? Or when it launched a Pinterest-like tool called Setify in 2012 for creating personalized collections and wishlists? Or when it revamped its mobile apps in 2014 to focus on discovery and interests? Well guess what? Ebay is at it again today, as it’s launching a new shopping experience that – yep, you guessed it – lets online consumers focus on their interests, and experience a more personalized version of eBay.