From ‘Hey Alexa’ to ‘Hello Moto’… Motorola has announced a partnership with ecommerce giant Amazon that will see the latter’s voice assistant tech embedded natively into most of Motorola’s devices in future.
The gadget world is stale and boring now. Phones look the same. Action cameras copy GoPro, headphone companies copy Beats. Most electronic companies are overly cautious about going to far. Vaporware can kill momentum.
The Moto Z was a surprise hit for Motorola — so much so that the company made the swappable, modular-backed phone its flagship product with the Z2 Play’s arrival last month. But the novel feature has always been hampered by the fact that there just aren’t that many useful Mods. While the company sold “millions” of that first phone, it’s only moved between one and two of the swappable backs for every handset.
LG’s V30 is clearly the most hyped handset at this year’s IFA, but Motorola’s got a surprise contender for the most interesting. While the Lenovo-owned company is clearly pumping most of its resources into its Z line of modular flagships, its return to the mid-range X line actually packs a couple of compelling surprises.
Google today announced that the Android One Moto X4 is now available for pre-order on its Project Fi page.
It was just a matter of time, really. Motorola’s been teasing Alexa integration since Mobile World Congress in February. Back then, the company previewed a sort of “experimental” Mod for the Moto Z sporting Amazon’s insanely popular smart assistant. The add-on is finally really real and set to start shipping next month.
The Moto Z’s selection of modular backings have been pretty hit or miss (largely miss, if I’m being honest), but this one’s pretty clever. Sure, the addition of a Polaroid Insta-Share Printer Moto Mod probably isn’t going to make anyone run out and buy the company’s latest flagship, but this is a case where it actually makes sense to have the accessory as a magnetic snap on.
The Moto Z is a phone built around a strong gimmick, but it’s a gimmick nonetheless. A little over a year after release, the company has added some interesting Mods to its selection, but none have offered an entirely compelling justification for the phone’s modular system.