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Pandora-powered channels will come to SiriusXM’s app this year

SiriusXM this week offered a few more details on how it plans to leverage its newest asset, Pandora, following its $3.5 billion acquisition of the streaming music service last year, which officially closed on Friday. At the time of the deal, the company spoke about the potential for cross-promotion opportunities between the services and new subscription packages. Now, those efforts are getting off the ground — starting with a promotion within the Pandora app for SiriusXM subscriptions, followed by the launch of Pandora channels within the SiriusXM app.

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